Last week, the Poynter Institute published an article called
“How to decide what can be published, what’s private on Twitter and Facebook,”
which gave advice to journalists on trying to decipher this dilemma, “as more
journalists rely on social media to find ideas and sources,” the author of the
article Nisha Chittal said.
The main issue discussed was trying to figure out which
social media posts should be used in reporting and which should not. “Anything
said on Twitter is generally fair game to be reported upon,” Chittal said. But,
when it comes to Facebook, “some journalists make the case that public posts
are fair game – but others disagree,” she said.
It is no secret that Twitter has become one of the most
powerful tools for journalists. It helps journalists find stories, find more
varied sources, and engage with a much broader audience. As CNET News pointed
out, Twitter is also the place where major news stories first break out.
Twitter is mostly public and tweets can and have been used
for reporting, as it is done with other news sharing platforms such as Storify.
Facebook however has different privacy settings and users choose whether to
share their posts with everyone or just with friends, making it more difficult
for journalists to decide whether or not to use other people’s posts for
reporting or not.
Journalists must also be careful about what they can and
cannot say themselves, as more journalists have been getting reprimanded or fired by their employers over personal posts lately, according to the International
Journalists’ Network (IJNet).
As social media rules for journalists are still considered
rather new, the Poynter article suggests journalists ask themselves these
questions when trying to decide what to publish and what not to publish:
·
What was the author’s intent? If shared in a
closed group or personal profile, was it intended to be kept private?
·
How did the source respond when you asked about
including the information in a story?
·
Is the author a public figure? How public? There
is a difference between a school principal and a professional athlete.
·
What harm could come to the individual if the
information is made public? Is that harm justified by the public benefit of the
information?
·
What alternatives do you have for getting
similar information?
If trying to decide what you as a journalist should post on
social media platforms, the most logical solution, and one that will also allow
you to connect with a wider audience, is to have public accounts to be used for
journalism purposes and keep your personal accounts private if you choose to.
Alternatively, due to the growing number of social media platforms, journalists
could also choose to use one as private and one as public, i.e. – a private
Facebook profile and a public Google+ profile. What journalists should keep in
mind in the end is that the trend of combining social media with reporting seems
to keep growing, and journalists should embrace that and not shy away from it.
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